Predictive analytics is a fast-emerging category in marketing and sales technology. It is also something of a buzzword, but even with the surge in growth for this type of software not many people......
At DxContinuum, machine learning is an important component of our approach to delivering accurate predictions for sales and marketing teams. This is also an exciting area of ongoing research in our......
Recently, I was presenting to a senior executive at a large IT company. He stopped me at the beginning of my presentation with the following words:
Opportunity scoring is becoming fashionable these days. One company that specializes in taking snapshots of CRM data to show pipeline changes just announced their opportunity scoring solution. We at......
