DxContinuum Blog

A Closer Look at Predictive

August 26, 2016
by
Kushal Chatterjee

Predictive analytics is a fast-emerging category in marketing and sales technology. It is also something of a buzzword, but even with the surge in growth for this type of software not many people......

Can the Taylor series improve performance of machine learning algorithms?

August 03, 2016
by
Dr. Kannan Govindarajan

At DxContinuum, machine learning is an important component of our approach to delivering accurate predictions for sales and marketing teams. This is also an exciting area of ongoing research in......

Your CRM Data is Better Than You Think

June 10, 2016
by
Dr. Kannan Govindarajan

Recently, I was presenting to a senior executive at a large IT company. He stopped me at the beginning of my presentation with the following words:

It’s YOUR Data That Matters

January 20, 2015
by
Dr. Kannan Govindarajan

Opportunity scoring is becoming fashionable these days. One company that specializes in taking snapshots of CRM data to show pipeline changes just announced their opportunity scoring solution. We......