DxContinuum, Inc., a leading provider of predictive analytics applications for sales and marketing teams, announced growth in customer adoption and a Series A investment round. A Salesforce.com partner, DxContinuum made the announcement at the Dreamforce 2015 conference in San Francisco.
In the past 12 months, the DxContinuum customer roster grew to include Adobe, Akamai, Cisco and Dell. DxContinuum customers have accelerated their lead-to-deal conversion by up to 2x, deal size by 20% and sales velocity by 25% using DxContinuum predictive analytics with their Salesforce.com, Oracle Sales Cloud and marketing data.
“With the DxContinuum lead scoring solution, we had a double digit increase in conversions with half the number of leads chased quarter over quarter,” said Pawan Goyal, Senior Director of Products, Print/Scan and TechComm at Adobe Systems Inc.
Gartner Research Director Todd Berkowitz finds that “SaaS-based predictive analytics applications are helping B2B salespeople and marketers more effectively generate demand and win deals.”(1)
“Today, millions of dollars are being spent on customer relationship management software, sales and marketing, but revenue per dollar spent has actually been declining each year,” said DxContinuum CEO and co-founder Debu Chatterjee. “DxContinuum customers see results soon after deployment – and these results are sustainable, thereby increasing the predictability of their sales process and their total revenues by understanding which leads are the most likely to convert,” said Chatterjee.
(1) Gartner, “Market Guide for SaaS-based Predictive Analytics Applications for B2B Sales and Marketing”, Todd Berkowitz, 23 January 2015, G00271490.