DxContinuum Blog

A Closer Look at Predictive

August 26, 2016
by
Kushal Chatterjee

Predictive analytics is a fast-emerging category in marketing and sales technology. It is also something of a buzzword, but even with the surge in growth for this type of software not many people......

When Online Ads Do More Harm than Good

May 26, 2016
by
Kevin Brooks

Online ads are among the most effective vehicles for promotions ever devised. The ability to precisely engage specific individuals and groups is the bedrock upon which giants like Google and......

What Color is Your Predictive: Laboratory vs. Operational

April 26, 2016
by
Kevin Brooks

Spring is in the air, and it's the time of year when sales conferences are in full swing. Recently, the DxContinuum schedule included stops at the TOPO Sales Summit in San Francisco, the AA-ISP......

The War between Sales and Marketing

January 20, 2015
by
Debu Chatterjee

Sales and marketing in many companies are at odds with each other. Some of the causes of this conflict have been documented in articles like HBR's "Ending the War Between Sales and Marketing." The......