Predictive analytics is a fast-emerging category in marketing and sales technology. It is also something of a buzzword, but even with the surge in growth for this type of software not many people......
Online ads are among the most effective vehicles for promotions ever devised. The ability to precisely engage specific individuals and groups is the bedrock upon which giants like Google and Facebook......
Spring is in the air, and it's the time of year when sales conferences are in full swing. Recently, the DxContinuum schedule included stops at the TOPO Sales Summit in San Francisco, the AA-ISP......
Sales and marketing in many companies are at odds with each other. Some of the causes of this conflict have been documented in articles like HBR's "Ending the War Between Sales and Marketing." The......
