DxContinuum Blog

When Online Ads Do More Harm than Good

May 26, 2016
by
Kevin Brooks

Online ads are among the most effective vehicles for promotions ever devised. The ability to precisely engage specific individuals and groups is the bedrock upon which giants like Google and......

What Color is Your Predictive: Laboratory vs. Operational

April 26, 2016
by
Kevin Brooks

Spring is in the air, and it's the time of year when sales conferences are in full swing. Recently, the DxContinuum schedule included stops at the TOPO Sales Summit in San Francisco, the AA-ISP......