DxContinuum Blog

When Online Ads Do More Harm than Good

May 26, 2016
by
Kevin Brooks

Online ads are among the most effective vehicles for promotions ever devised. The ability to precisely engage specific individuals and groups is the bedrock upon which giants like Google and......

How Predictive Clears the End-of-Quarter Discounting Logjam

May 11, 2016
by
Kevin Brooks

Predictive analytics is transforming the modern B2B sales organization, bringing new insights and guiding strategies and tactics across the entire sales pipeline.

What Color is Your Predictive: Laboratory vs. Operational

April 26, 2016
by
Kevin Brooks

Spring is in the air, and it's the time of year when sales conferences are in full swing. Recently, the DxContinuum schedule included stops at the TOPO Sales Summit in San Francisco, the AA-ISP......

How Sales Teams Maximize Efficiency and Effectiveness

January 21, 2016
by
DxContinuum Staff

Guided selling and opportunity predictive analytics are the two most efficient and effective techniques for sales enablement that organizations can adopt, according to recent research from Gartner.