DxContinuum Blog

Kevin Brooks

Kevin Brooks is responsible for all sales and marketing at DxContinuum. He is a marketing innovator with more than 20 years of leadership experience in both startup and Fortune 100 software companies. His most recent role was Chief Marketing Officer at Ivalua, Inc. Prior roles include Senior Vice President of Marketing at iTradeNetwork, Inc. and Chief Marketing Officer positions at FoodLink Holdings, Inc., IQNavigator and TrueDemand Software. He is also known for co-founding the procurement industry media site Spend Matters, and for his marketing leadership at Ariba and ADP. Kevin is also chair of the board of directors at the Santa Clara Vanguard, a national nonprofit youth music and arts organization, and he holds a Bachelor of Arts degree from Macalester College.
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Recent Posts

Platforms vs. Engines

November 29, 2016
by
Kevin Brooks

In the B2B software business we often find ourselves discussing the infrastructure that ties together systems and processes.

When Online Ads Do More Harm than Good

May 26, 2016
by
Kevin Brooks

Online ads are among the most effective vehicles for promotions ever devised. The ability to precisely engage specific individuals and groups is the bedrock upon which giants like Google and......

How Predictive Clears the End-of-Quarter Discounting Logjam

May 11, 2016
by
Kevin Brooks

Predictive analytics is transforming the modern B2B sales organization, bringing new insights and guiding strategies and tactics across the entire sales pipeline.

What Color is Your Predictive: Laboratory vs. Operational

April 26, 2016
by
Kevin Brooks

Spring is in the air, and it's the time of year when sales conferences are in full swing. Recently, the DxContinuum schedule included stops at the TOPO Sales Summit in San Francisco, the AA-ISP......